FTWT was a program run by The Participation Agency that provided stylish places to stay for up-and-coming musicians. In exchange for free accommodations, visiting artists post on social media about brands that have sponsored the various houses.
The program needed to be rebranded to give it a more considered logo and identity system. I wanted the identity system to convey the program’s diversity in both musicians and locations. Each letter has its own style, all of which come together melodically to form one of four variations of the logo, creating a harmonious identity. I carried this visual style into a set of icons for the website.
The preliminary design for the website was a one-page scroll that tells the FTWT story from top to bottom, much like how a song tells a story from start to finish.
2019
Art Direction
Motion Graphics
Branding
Art Direction
Motion Graphics
Branding
Logo