For Those Who Tour (FTWT) was a program from The Participation Agency that connected up-and-coming musicians with stylish places to stay while on tour, partnering with brands along the way.
The goal was to create a more considered identity that captured the diversity of both the artists and locations involved. I developed a flexible logo system built around expressive, individually styled letterforms inspired by ways to represent sound that come together to create four different logo variations. The visual language carried through to a set of custom icons and website concepts, with the site designed as a one-page experience that unfolds much like a song, from beginning to end.
2019
Brand Identity
Art Direction
Motion
Brand Identity
Art Direction
Motion
Logo
Icons
Website Mockup