Karma is a source for business and investment news and insights. I created a set of digital ads that were centered around finding investment opportunities in unexpected places.
One of my main responsibilities was creating short-form content videos that use text, animated icons and stock videos. During this project, we underwent a few iterations of video styles to match incremental updates to the brand. Here are reels of two different styles the company used.
In addition to the new video styles, we needed to come up with a new style of thumbnails to accompany each piece of content on the website. Shown here are preliminary sketches for the thumbnails.